That was the thing that was really interesting to me. I was already really interested in that and doing more and more work that way. So the idea was that it was more challenging to try to maintain the art and the design you’re doing while you’re executing a production motorcycle that has to meet all these standards and legal requirements. It opened my eyes to how much more challenging it is to work in that environment without just giving in and not being artistic. It was somewhat known in the twin world but I had had some experience working for some small production motorcycle companies and those experiences were really interesting to me. But at least in that last business carnation, I had a custom motorcycle business. For years, I had been a custom motorcycle builder and had done a lot of things in the motorcycle industry. To really have the chance to try to leave a legacy in a world that we both cared about, which is the motorcycle world. Because what that meant to me is that it is an opportunity to do something that is rare. Of course, it’s more complicated than that. To the question, to pinpoint the single reason of why… It is because we are going to die. I really put Keanu through and through the question mill when he suggested for the third or fourth time, over several years that maybe we should make some more bikes like the one I had built for him. I’m a planner, thoughtful and methodical. It definitely wasn’t a pet project, at least not in my mind. You can’t address all of it except when you get the chance to. Gard: There’s always, especially when there’s a celebrity involved, more myth than facts and it circulates. What happened in the motorcycle world where there was a need for Arch Motorcycle to come into existence? Some say that Arch was created because… why not? Because you can, so you did. To fine-tune the distinction, I talked with Gard Hollinger, co-founder of Arch Motorcycle.Īllan: Some have said that Arch was born as a pet project. That says a lot about Arch Motorcycle and the breed of company that they are. The only Arch apparel that I’ve ever seen is a trucker hat adorn by one of the co-founders. Often, the traditional route for building brand awareness is to distribute apparel and swag bearing the brand’s logo, soliciting across social media platforms and the like. With calculated caution, the company slowly began to show its hand beyond the scope of the inner industry. This past fall, Arch introduced its 2018 model lineup, which included two all-new models – the 1s and the Method 143, at EICMA to the global motorcycle industry. In the last couple of years, Arch Motorcycle has strategically made steps into the industry spotlight. You are not going to see a fleet of KRGT-1’s roll into the local bike night. Arch Motorcycle was set from the start to build truly custom motorcycles for those looking for their very own, unique riding experience, unlike any other. More so for what the bike looked like and rumored performance abilities. Arch Motorcycle KRGT-1įounded in 2011 by Gard Hollinger and Keanu Reeves, discussions of Arch traveled fast amongst motorcycle industry folk in the company’s early days. The disappointment was removed from the equation. In the simplest sentiment, the machine was definitely a motorcycle, blossoming with exoticism and every bit American. The first time that I heard it, I had hoped that I wasn’t being set up for disappointment when I actually had the opportunity to lay eyes upon the Arch Motorcycle KRGT-1. There’s a persuasive and seductive nature to it. Originally published in the February 2018 issue of SportBikes Inc Magazine.Īmerican exotic motorcycles… There is something about the manner in which that descriptive phrase rolls off of the tongue. Founded in 2011 by Gard Hollinger and Keanu Reeves, Arch Motorcycle set from the start to build truly custom motorcycles.
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